iGaming Blog

Operating in restricted geo-locations in iGaming requires creative solutions, and pseudo-offers are one of the most effective methods. These offers are designed to attract users interested in gambling without violating regulations. Pseudo-offers serve as entry points, drawing users into the gaming ecosystem and gradually transitioning them to real gambling products through nonlinear conversion funnels. Examples of advanced pseudo-offers: - Financial quests: Games where users manage virtual assets with elements of random wins. These quests create a sense of risk and reward, priming users for real gambling offers through retargeting. - Esports simulators: These games allow users to place virtual bets on simulated matches. After engaging with the process, they can be retargeted with offers for real sports or esports betting. - Gamified asset management platforms: Users compete by managing virtual investments and receive bonuses for successful decisions. This competitive environment, with ...

In the fast-paced iGaming industry, where every click and user action counts, the battle for high-quality traffic becomes fiercer by the day. At the heart of this battle lies the art of using long-tail keywords — a strategy that can radically transform your advertising approach and boost conversions. Why Do Long-Tails Work Better? Many companies burn through their ad budgets fighting for highly competitive keywords like “online casino” or “slots.” But those who truly understand player behavior patterns know the real magic happens deep down: with more specific, less competitive queries. Here’s why long-tail keywords are so powerful: - They capture user intent at the final stage of the funnel. When a player types something like “minimum deposit 5 euro casino,” they are on the verge of making a decision. It’s not just research; it’s problem-solving, and you need to be there to offer them the right deal. - They increase relevance through personalized content. The more specific the q...

In the affiliate world, the term “working funnel” refers to a powerful combination of traffic sources, creatives, landing pages, and offers that, when optimized, yield high conversions. In iGaming, affiliate working funnels are intricate systems where every component is carefully selected and tested for maximum efficiency. These funnels are built based on factors like behavioral patterns of the audience, traffic types (such as install traffic, retargeting, or even mixed traffic), and creative strategies aimed at boosting conversions. Example 1: Push Traffic + Pre-lander + Hybrid Offer  Push notifications are often used for mass attention grabbing, but to make the funnel work, a well-crafted pre-lander is key. Here, the user is met with a fear of missing out (FOMO) offer. This funnel, coupled with a hybrid offer (CPA + RevShare), maximizes both initial conversions and long-term player value. Example 2: Popunder + Aggressive Retargeting  Popunder traffic is frequently overlooked...

In the iGaming sector, companies operating under a MSB license frequently face significant challenges when it comes to integrating acquiring solutions for high-risk traffic in the EEA and UK. The high-risk nature of these transactions demands strict compliance protocols, especially under the rigorous standards of PSD2 and AML. 🔹 MSB Licenses and Market Perception: MSB licenses, particularly from Canada, are often viewed with suspicion by European acquirers and banks. Despite formal compliance with AML and CFT standards, these licenses are classified as "light-touch regulation," placing them under increased scrutiny from acquiring banks. Consequently, the UBO and company directors are subject to EDD procedures. 🔹 Compliance and Regulatory Risks: The presence of UBOs from CIS countries adds another layer of complexity, automatically categorizing the entity as high-risk. European payment institutions are risk-averse and take into account the jurisdictions of the beneficial o...