📊 Online Casino Terminology: Affiliates - My Experience and Tips 🚀
Hello, colleagues! Today, I'd like to share my experience working with affiliates in the online casino industry and discuss key terms that help me in my daily work. 🔍 CTR (Click-Through Rate): (Clicks / Impressions) * 100 💰 CPC (Cost Per Click): Cost of Impressions / Clicks 📈 CPL (Cost Per Lead): Cost of Leads / Leads 📊 CPM (Cost Per Mille): Cost per 1000 Impressions = Cost / 1000 Impressions 📉 EPC (Earnings Per Click): NGR / Clicks 📊 ROI (Return On Investment): (NGR / Partner Revenue) * 100 💼 ECPA (Effective Cost Per Acquisition): Partner Revenue / Number of FTD (First Time Deposits) 🎯 PV (Player Value): NGR / Number of FTD 💹 Profit: NGR - Partner Revenue 🔄 LTV (Lifetime Value): NGR / ARPU 📊 ARPU (Average Revenue Per User): NGR / FTD over the period 📈 ROMI (Return On Marketing Investment): (NGR - Partner Revenue) / Partner Revenue * 100 ⚙️ CR (Conversion Rate): FTD / Clicks (Regs) * 100 📊 GGR (Gr...