Post 6 : Conversion Rate Calculation with No-Deposit Bonuses
🎰 Welcome back to my series on online casino metrics! 🎰 Let's delve into a complex but crucial formula that helps account for the impact of no-deposit bonuses on the overall conversion rate from registration to deposit. This post is a supplement to the previous post. 📊 Conversion Rate Calculation with No-Deposit Bonuses What is it? This formula distinguishes and analyzes two separate groups of users: those who received no-deposit bonuses and those who did not. It helps to understand how effectively the bonuses encourage users to make deposits. Formula: Conversion Rate = ((B * R + (T_bonus period - B) * C) / T_bonus period) * 100% Where: - B: Number of users who used the no-deposit bonus. - R: Conversion rate of users with the no-deposit bonus to deposit. - T_bonus period: Total number of registered users during the no-deposit bonus period. - C: Average conversion rate for all users. Formula Breakdown 1. Impact of No-Deposit Bonuses: - B * R: Number of users who used bonus...