Linkbuilding in iGaming: How Effective Strategies Drive Organic Growth
In the highly competitive iGaming industry, linkbuilding is one of the core elements of successful SEO. However, not all links are created equal—understanding how to build a strategy that maximizes the impact on traffic and search rankings is essential. Key Linkbuilding Metrics for iGaming: 1. DR (Domain Rating) – The authority of the domain linking to your site. In iGaming, where competition is fierce, it’s crucial to work with partners whose DR exceeds 50. - Example: Links acquired from domains with DR 70+ increased our organic traffic by 15%, whereas links from sites with DR below 30 had no significant impact. 2. Anchor Text Relevancy – The relevance of the anchor text used in backlinks. Over-optimizing anchor texts can lead to penalties, especially in iGaming where search engines are more strict. - Example: By diversifying anchor texts and making them natural, we were able to improve our target page rankings by 2-3 positions, avoiding search engine filters. 3...