Post 9: Email Marketing Metrics
🎰 Welcome back to my series on online casino metrics! 🎰 Today, we will focus on key email marketing metrics that help assess the effectiveness of your email campaigns: Open Rate and Click-Through Rate (CTR). 📊 Open Rate What is it? The Open Rate measures the percentage of emails that were opened out of the total emails sent. It is a crucial metric for evaluating the effectiveness of your email campaign's subject lines and content. How to calculate it? Formula: Open Rate = (Number of Opened Emails / Total Number of Sent Emails) × 100% Example: If you sent 10,000 emails and 2,500 of them were opened: Open Rate = (2,500 / 10,000) × 100% = 25% This means that 25% of your sent emails were opened by the recipients. Why is it important? A high Open Rate indicates successful subject lines and email topics that capture the interest of your recipients. 📊 Click-Through Rate (CTR) What is it? The Click-Through Rate (CTR) measures the percentage of clicks on links within the email ou...