iGaming Blog

Hello, colleagues! Today, I'd like to share my experience working with affiliates in the online casino industry and discuss key terms that help me in my daily work. 🔍 CTR (Click-Through Rate): (Clicks / Impressions) * 100  💰 CPC (Cost Per Click): Cost of Impressions / Clicks  📈 CPL (Cost Per Lead): Cost of Leads / Leads  📊 CPM (Cost Per Mille): Cost per 1000 Impressions = Cost / 1000 Impressions  📉 EPC (Earnings Per Click): NGR / Clicks  📊 ROI (Return On Investment): (NGR / Partner Revenue) * 100  💼 ECPA (Effective Cost Per Acquisition): Partner Revenue / Number of FTD (First Time Deposits)  🎯 PV (Player Value): NGR / Number of FTD  💹 Profit: NGR - Partner Revenue  🔄 LTV (Lifetime Value): NGR / ARPU  📊 ARPU (Average Revenue Per User): NGR / FTD over the period  📈 ROMI (Return On Marketing Investment): (NGR - Partner Revenue) / Partner Revenue * 100  ⚙️ CR (Conversion Rate): FTD / Clicks (Regs) * 100  📊 GGR (Gr...

Working in the online gambling industry, I’ve encountered numerous challenges related to using Visa and MasterCard payment systems. I want to share some of my experiences to help other operators be better prepared for similar situations. Key issues I’ve faced: 1. Delays and Penalties: There have been instances where payment systems delayed payouts and imposed excessive fines. The penalty scale can be quite harsh: the first fine might be $25,000, the second $50,000, and so on. Recently, a well-known merchant was fined $50,000 by Visa and another $400,000 for losing their MID. Additionally, merchants can impose their own fines, compounding the problem. In such cases, merchants may freeze funds or withhold settlements without any investigation. This approach seems unfair, as casinos pay high commissions, sometimes up to 12%. With such high fees, merchants should assume some risk and filter traffic more effectively. 2. Partners Refusing to Sign Contracts: Some partners refuse to sign contr...

  How Affiliates Earn: Inside the World of High Income and Gray Traffic Recently, I received several questions about the affiliate marketing business and how it generates income. To answer these questions, I’m sharing key aspects of this industry, including the differences between white and gray traffic, types of sites, how arbitrage works, and other specific elements. Types of Traffic 1. White Hat Traffic - SEO and Content Marketing: Creating high-quality content and optimizing it for search engines. - Social Media Advertising: Legal promotion methods through Facebook, Instagram, and LinkedIn. - Email Marketing: Collecting and utilizing subscriber lists. 2. Gray Hat Traffic - Doorways: Creating numerous low-quality sites that redirect traffic. - Clickbait: Using provocative content to grab attention. - Redirections: Redirecting traffic from various sources. 3. Black Hat Traffic - DDoS Attacks: Attacking sites with vulnerabilities to extort money for stopping the attack. Mai...