📊 Online Casino Terminology: Affiliates - My Experience and Tips 🚀

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Hello, colleagues!


Today, I'd like to share my experience working with affiliates in the online casino industry and discuss key terms that help me in my daily work.


🔍 CTR (Click-Through Rate): (Clicks / Impressions) * 100 

💰 CPC (Cost Per Click): Cost of Impressions / Clicks 

📈 CPL (Cost Per Lead): Cost of Leads / Leads 

📊 CPM (Cost Per Mille): Cost per 1000 Impressions = Cost / 1000 Impressions 

📉 EPC (Earnings Per Click): NGR / Clicks 

📊 ROI (Return On Investment): (NGR / Partner Revenue) * 100 

💼 ECPA (Effective Cost Per Acquisition): Partner Revenue / Number of FTD (First Time Deposits) 

🎯 PV (Player Value): NGR / Number of FTD 

💹 Profit: NGR - Partner Revenue 

🔄 LTV (Lifetime Value): NGR / ARPU 

📊 ARPU (Average Revenue Per User): NGR / FTD over the period 

📈 ROMI (Return On Marketing Investment): (NGR - Partner Revenue) / Partner Revenue * 100 

⚙️ CR (Conversion Rate): FTD / Clicks (Regs) * 100 

📊 GGR (Gross Gaming Revenue): Total Bets - Total Wins 

💵 NGR (Net Gaming Revenue): Total Bets - Total Wins - Bonuses - Taxes


These terms are crucial in my strategy, helping to evaluate and optimize affiliate operations. Understanding and correctly using these metrics allow for achieving better results and increasing revenues.


💬 How do you use these terms in your work? Share your experience in the comments!


#AffiliateMarketing #OnlineCasino #DigitalMarketing #Terminology #CTR #CPC #CPL #CPM #EPC #ROI #ECPA #PlayerValue #Profit #LTV #ARPU #ROMI #ConversionRate #GGR #NGR

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