iGaming Blog

Hello, colleagues! Today, I'd like to share my experience working with affiliates in the online casino industry and discuss key terms that help me in my daily work. 🔍 CTR (Click-Through Rate): (Clicks / Impressions) * 100  💰 CPC (Cost Per Click): Cost of Impressions / Clicks  📈 CPL (Cost Per Lead): Cost of Leads / Leads  📊 CPM (Cost Per Mille): Cost per 1000 Impressions = Cost / 1000 Impressions  📉 EPC (Earnings Per Click): NGR / Clicks  📊 ROI (Return On Investment): (NGR / Partner Revenue) * 100  💼 ECPA (Effective Cost Per Acquisition): Partner Revenue / Number of FTD (First Time Deposits)  🎯 PV (Player Value): NGR / Number of FTD  💹 Profit: NGR - Partner Revenue  🔄 LTV (Lifetime Value): NGR / ARPU  📊 ARPU (Average Revenue Per User): NGR / FTD over the period  📈 ROMI (Return On Marketing Investment): (NGR - Partner Revenue) / Partner Revenue * 100  ⚙️ CR (Conversion Rate): FTD / Clicks (Regs) * 100  📊 GGR (Gr...

In the highly competitive iGaming industry, player retention is a key factor for success. One of the most effective tools for this is email retention – using email marketing to engage and retain customers. Let’s explore the main strategies, best practices, and formulas that help achieve high results. What is Email Retention? Email retention is a strategy aimed at maintaining a connection with players through regular and targeted email campaigns. The goal is to increase engagement, enhance loyalty, and encourage repeat visits to the platform. Key Strategies for Email Retention 1. Personalization of Content Using data on player behavior and preferences to create personalized messages. This can include game recommendations, personalized bonuses, birthday greetings, etc. 2. Database Segmentation Dividing the player base into segments based on various criteria such as activity, deposit amount, preferred games, etc. This allows for more targeted and relevant campaigns. 3. Trigger Emails Auto...

🎰 Welcome back to my series on online casino metrics! 🎰 Today, we will focus on key email marketing metrics that help assess the effectiveness of your email campaigns: Open Rate and Click-Through Rate (CTR). 📊 Open Rate What is it? The Open Rate measures the percentage of emails that were opened out of the total emails sent. It is a crucial metric for evaluating the effectiveness of your email campaign's subject lines and content. How to calculate it? Formula:  Open Rate = (Number of Opened Emails / Total Number of Sent Emails) × 100% Example: If you sent 10,000 emails and 2,500 of them were opened:  Open Rate = (2,500 / 10,000) × 100% = 25% This means that 25% of your sent emails were opened by the recipients. Why is it important? A high Open Rate indicates successful subject lines and email topics that capture the interest of your recipients. 📊 Click-Through Rate (CTR) What is it? The Click-Through Rate (CTR) measures the percentage of clicks on links within the email ou...