iGaming Blog

In the affiliate world, the term “working funnel” refers to a powerful combination of traffic sources, creatives, landing pages, and offers that, when optimized, yield high conversions. In iGaming, affiliate working funnels are intricate systems where every component is carefully selected and tested for maximum efficiency. These funnels are built based on factors like behavioral patterns of the audience, traffic types (such as install traffic, retargeting, or even mixed traffic), and creative strategies aimed at boosting conversions. Example 1: Push Traffic + Pre-lander + Hybrid Offer  Push notifications are often used for mass attention grabbing, but to make the funnel work, a well-crafted pre-lander is key. Here, the user is met with a fear of missing out (FOMO) offer. This funnel, coupled with a hybrid offer (CPA + RevShare), maximizes both initial conversions and long-term player value. Example 2: Popunder + Aggressive Retargeting  Popunder traffic is frequently overlooked...

Successfully managing an iGaming project requires not only attracting new players but also fully monetizing their activity and retaining them on the platform for as long as possible. This demands a deep understanding of key metrics such as CPA , LTV , ARPU , and Revenue Share (RS). The key is not just to monitor these metrics but to manage them holistically to ensure sustained profitability and growth. Let’s take a typical scenario: acquiring a player through CPA costs $75. At first glance, this seems reasonable, but without analyzing other metrics, it can lead to flawed decision-making. For example, ARPU may be around $300 per month. While this looks promising, it’s crucial to factor in the player’s lifetime (LT) on the platform, which averages 6 months. As a result, the LTV would be:  LTV = ARPU × LT = $300 × 6 months = $1,800. Initially, this seems positive: the LTV significantly exceeds CPA, signaling potential profitability. However, we must account for partner models using ...

Recently, I received several questions about the affiliate marketing business and how it generates income. To answer these questions, I’m sharing key aspects of this industry, including the differences between white and gray traffic, types of sites, how arbitrage works, and other specific elements. Types of Traffic 1. White Hat Traffic   - SEO and Content Marketing: Creating high-quality content and optimizing it for search engines.   - Social Media Advertising: Legal promotion methods through Facebook, Instagram, and LinkedIn.   - Email Marketing: Collecting and utilizing subscriber lists. 2. Gray Hat Traffic   - Doorways: Creating numerous low-quality sites that redirect traffic.   - Clickbait: Using provocative content to grab attention.   - Redirections: Redirecting traffic from various sources. 3. Black Hat Traffic   - DDoS Attacks: Attacking sites with vulnerabilities to extort money for stopping the attack. Mai...

  In the online casino industry, no-deposit bonuses are a powerful tool to boost player LTV (Lifetime Value) and reduce CPA (Cost Per Acquisition). However, it’s crucial to understand how effectively these bonuses convert registrations into deposits. Below is a formula that accurately measures the impact of these campaigns: Formula: Conversion = ((B × R) + ((T bonus period - B) × C) / T bonus period) × 100% Formula Logic: - B: The number of players who made a deposit immediately after registration. These are high-value players who demonstrate strong engagement from the outset. - R: The percentage of players from group B who continue making deposits after receiving a no-deposit bonus. This reflects the retention rate of your initial depositors. - T bonus period: The total number of users who registered during the bonus period, including both depositor and non-depositor players. - C: The percentage of users who made a deposit after utilizing the no-deposit bonus. This indicates the b...