How Affiliates Earn: Inside the World of High Income and Gray Traffic

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Recently, I received several questions about the affiliate marketing business and how it generates income. To answer these questions, I’m sharing key aspects of this industry, including the differences between white and gray traffic, types of sites, how arbitrage works, and other specific elements.


Types of Traffic


1. White Hat Traffic

  - SEO and Content Marketing: Creating high-quality content and optimizing it for search engines.

  - Social Media Advertising: Legal promotion methods through Facebook, Instagram, and LinkedIn.

  - Email Marketing: Collecting and utilizing subscriber lists.


2. Gray Hat Traffic

  - Doorways: Creating numerous low-quality sites that redirect traffic.

  - Clickbait: Using provocative content to grab attention.

  - Redirections: Redirecting traffic from various sources.


3. Black Hat Traffic

  - DDoS Attacks: Attacking sites with vulnerabilities to extort money for stopping the attack.


Main Income Streams


1. Traffic Arbitrage

  - Buying and Reselling Traffic: Purchasing cheap traffic and reselling it at a higher cost.

  - CPA (Cost Per Action): Payment for specific user actions (registration, purchase, etc.), including:

   - CPL (Cost Per Lead): Payment for user contact information.

   - CPI (Cost Per Install): Payment for app installations.

   - CPO (Cost Per Order): Payment for orders.

   - CPS (Cost Per Sale): Payment for sales.

   - CPV (Cost Per Visit): Payment for visits to a landing page.


2. Influencers

  - Advertising through Influencers: Promoting products and services through popular bloggers.


Types of Sites


1. Funnel Sites

  - Landing Pages: Pages for capturing contact information or selling a product.

  - Microsites: Narrowly focused sites promoting specific offers.


2. Content Sites

  - Blogs and News Portals: Publishing content to attract organic traffic.

  - Review Sites: Product and service reviews with affiliate links.


3. Doorways

  - Site Networks: Numerous simple sites optimized for redirecting traffic.


How Arbitrage Works


1. Traffic Purchase

  - Ad Networks and DSP (Demand-Side Platforms): Platforms for purchasing traffic.

  - Retargeting: Re-attracting users who have already shown interest.


2. Campaign Optimization

  - A/B Testing: Testing different versions of ads and pages.

  - Analytics: Using data to improve conversion rates and reduce costs.


Conclusion


The affiliate marketing business offers many ways to earn money, using both legal and more risky methods. It's important to understand which strategies work best for your niche and audience. I've described only the most obvious ones, in my opinion.


#SEO #ContentMarketing #CPA #ConversionOptimization #PerformanceMarketing #iGaming #OnlineCasino #BettingAffiliate #AdTech #LeadGeneration #InfluencerMarketing #RevenueGrowth #MarketingStrategy #CPL #CPI #CPO #CPS #CPV

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