Post 9: Email Marketing Metrics

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🎰 Welcome back to my series on online casino metrics! 🎰


Today, we will focus on key email marketing metrics that help assess the effectiveness of your email campaigns: Open Rate and Click-Through Rate (CTR).


📊 Open Rate


What is it?


The Open Rate measures the percentage of emails that were opened out of the total emails sent. It is a crucial metric for evaluating the effectiveness of your email campaign's subject lines and content.


How to calculate it?


Formula: 

Open Rate = (Number of Opened Emails / Total Number of Sent Emails) × 100%


Example:


If you sent 10,000 emails and 2,500 of them were opened: 

Open Rate = (2,500 / 10,000) × 100% = 25%


This means that 25% of your sent emails were opened by the recipients.


Why is it important?


A high Open Rate indicates successful subject lines and email topics that capture the interest of your recipients.


📊 Click-Through Rate (CTR)


What is it?


The Click-Through Rate (CTR) measures the percentage of clicks on links within the email out of the total emails sent. It is a key metric for assessing the engagement level of your email recipients.


How to calculate it?


Formula: 

CTR = (Number of Clicks on Links in the Email / Total Number of Sent Emails) × 100%


Example:


If you sent 10,000 emails and 500 links within those emails were clicked: 

CTR = (500 / 10,000) × 100% = 5%


This means that 5% of your sent emails resulted in clicks on the links provided.


Why is it important?


A high CTR indicates that the content of your email is engaging and that your calls to action are effective in encouraging recipients to interact with your content.


🚀 Conclusion:


Open Rate and Click-Through Rate (CTR) are essential metrics for evaluating the success of your email marketing campaigns. These metrics help you understand how well your emails are performing in terms of grabbing attention and driving engagement.


With this, I conclude my series of posts on metrics. Thank you for following along!


#iGaming #CasinoMetrics #EmailMarketing #OpenRate #ClickThroughRate #CTR #OnlineCasino #GamingIndustry #MarketingMetrics #CustomerEngagement #BusinessAnalytics #DataDrivenDecisions #GamingInsights

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