iGaming Blog

Advertising in iGaming is all about numbers, ROI, and smart optimization. When choosing between PPC and CPA, it’s crucial to consider not only competition but also the specifics of your funnel and player value.  💡 PPC : Driving Traffic  - Tier 1 (US, Canada, Western Europe): $5–$50 per click. For high-intent keywords like "real money online casino" or "best casino bonus," CPC can exceed $100.  - Tier 2 (Latin America, Eastern Europe, Southeast Asia): $0.50–$10. Lower competition, but also lower lead quality (CR).  Pro Tips for PPC:  - Audience Segmentation: Use Smart Bidding or Enhanced CPC to focus on high-value segments.  - Optimize CTR and Quality Score: Aim for a QS of 8/10 or higher to reduce CPC and improve ad placement.  - A/B Test Creatives: Regularly test ad creatives and copy to find the best-performing variants.  💡 CPA : Paying for Results  - Tier 1: $100–$400 per FTD . These markets thrive on high LTV players and robust retentio...

Retention isn’t just a metric—it’s a cornerstone of success for any business, whether it involves partners, users, or customers.  Why is retention so critical?  Let’s break it down with a simple formula:  💡 Customer Lifetime Value (CLV) = (ARPU × Retention Rate) ÷ Churn Rate  Where:  - ARPU (Average Revenue Per User) represents the revenue generated by each individual.  - Retention Rate indicates how many users stay active over time.  - Churn Rate is the opposite—those who leave.  The higher your retention, the higher your CLV. This applies not just to users but also to partners, B2B clients, and even employees.  📊 Practical Example - You have 1,000 users with an ARPU of $20.  - Retention Rate = 60%, Churn Rate = 40%.  CLV is calculated as:  (20 × 0.6) ÷ 0.4 = $30 per customer.  Now imagine improving the Retention Rate to 80%. CLV jumps to $40—a 33% increase without additional acquisition costs!  Key Strategies to B...

Working in the online casino industry means constantly navigating legal challenges, protecting content, and managing reputation. I’ve put together a list of tools that can be incredibly valuable for anyone in the gambling space. Most of them are under the radar but pack a punch in terms of utility.  1. Lumen Database  🔍 A platform that collects and analyzes legal takedown requests, including DMCA notices and defamation claims.  🎯 Why it’s useful:  - Check if your websites or brands have been targeted by takedown requests.  - Analyze trends in takedown activity to stay ahead of potential risks.  2. Google Transparency Report  📊 Google publishes reports about takedown requests and content restrictions.  🎯 Why it’s useful:  - Understand what types of content are frequently removed and why.  - Minimize risks by optimizing your websites based on these insights.  3. Wikimedia Transparency Report  📚 A handy tool for monitoring re...