iGaming Blog

The iGaming industry has long been driven by the belief that whale players—high-rollers in the top 5%—are the key to profitability. Many affiliates and operators focus on attracting this segment, expecting high GGR and rapid ROI.  But is this really the most sustainable strategy? A deeper look into retention, LTV, and churn metrics suggests that mid-rollers often create more stable long-term revenue.  The Data Behind the Myth 📊  ✅ Whales generate high revenue but increase volatility. Their activity is unpredictable, and even small changes in promotions, payments, or compliance rules can lead to rapid churn.  ✅ Mid-rollers contribute to long-term profitability. Their deposits are smaller, but retention is higher, making them a more reliable revenue source over time.  ✅ High-roller dependency comes with risks. Stricter KYC/AML regulations, fraud risks, and rising acquisition costs make this segment harder to sustain.  How to Optimize Player Strategy? 🚀...

  🔍 RS Model in Affiliate Marketing: A Tool for the Future or a Relic of the Past? Let’s be real: Revenue Share has always been a double-edged sword for affiliate marketers. On paper, it offers infinite earning potential with proper optimization. In practice, it’s plagued by shaving, opaque tracking, and heavy reliance on the advertiser’s honesty.  📉 Why has RS lost its charm?  Many affiliates are fed up with the same recurring issues:  - Conversion shaving. Conversions mysteriously "disappear," ROI drops, and advertisers claim it's "seasonal fluctuations."  - Lack of control over LTV. Who calculates it? How? Affiliates rarely get access to real analytics, making payouts feel like a guessing game.  - Delayed ROI cycles. RS traffic can take months to recoup investments. Are you willing to wait that long in 2025?  🎯 The other side of the coin:  In certain verticals where advertisers have transparent metrics and high margins (e.g., gaming, gambli...