Digest Newsletters: An Underrated Tool for Increasing CTR and Attracting Partners in iGaming

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Everyone Does Newsletters in Large Quantities


Digest newsletters can be used not only by media outlets but by any business, including online casinos. This powerful tool can be beneficial for partners and a broad audience. Digest newsletters are an excellent way, used by only a few, to deliver important information and maintain communication with partners.


What to Include in a Digest


Content Digest for Partners

Digests can include a variety of content such as articles, research, infographics, event announcements, expert commentary, and tips for improvement. This content should be useful and interesting to your audience.


Audience Segmentation

Digests can be segmented based on audience interests, ensuring each recipient gets relevant information. For example, some partners may be interested only in cryptocurrency news, while others are interested in iGaming events.


Examples of Successful Use


Success Story: Weekly Newsletter

One of our partners launched a weekly newsletter for a broad audience. It includes free materials on topics related to iGaming events. As a result, the click-through rate (CTR) of the emails increased to 7%, and the number of partners shifting their focus to iGaming grew. Additionally, some webmasters decided to try their hand at iGaming for the first time, and although not all succeeded, some managed to generate quality traffic.


Frequency of Newsletters and Audience Reaction


Optimal Frequency

The frequency of your newsletters depends on the amount of content you produce. If you have enough material, a weekly newsletter is ideal. If there is less content, a monthly newsletter is better.


Subscriber Feedback

It's important to gather feedback from your subscribers. This can be done by asking questions, providing feedback forms, or offering promo codes in the emails.


Advantages of Digest Newsletters


Benefits for Subscribers

Subscribers appreciate the ability to save time by receiving a curated selection of useful news in one email. They will be grateful for the filtered and relevant information that helps them in their work.


Benefits for Business

Regular and high-quality digest newsletters increase brand loyalty and can positively impact key metrics such as CTR and the attraction of new partners.


Conclusion

Digest newsletters are a powerful email marketing tool that can be used to maintain communication with partners and the audience.


#iGaming#ContentMarketing#BusinessGrowth #CryptoNews #MarketingTrends #CTR #CustomerLoyalty #OnlineCasino #Webmaster

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