Post 1: Key Metrics in Online Casino: GGR and NGR

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🎰 Welcome to my series of posts on online casino metrics! 🎰


Today, we embark on an exciting journey through the world of gambling metrics, starting with two of the most crucial ones: GGR and NGR.


📊 Gross Gaming Revenue (GGR)


What is it?


GGR is a metric that shows the total revenue generated by a casino before deducting operating expenses and bonuses. It’s like a thermometer measuring player activity and the success of games.


How to calculate it?


The formula is simple: 

GGR = Bet − Win


Why is it important?


A high GGR indicates significant player activity and successful gaming operations. The higher the GGR, the more opportunities there are for further growth and investment in platform enhancements.


📊 Net Gaming Revenue (NGR)


What is it?


NGR is a metric that takes into account not just winnings and bets, but also taxes, commissions, and bonuses. It’s a more precise tool for assessing the real profitability of a casino.


How to calculate it?


Here’s the formula: 

NGR = GGR − Taxes − Commissions − Bonuses


Why is it important?


NGR shows how effectively a casino manages its expenses and tax obligations. A high NGR means that after all deductions, the casino retains a substantial profit, indicating good management and strategic decisions.


🚀 Conclusion:


GGR and NGR are two sides of the same coin, reflecting both the total and net revenue of a casino. GGR shows how much was earned overall, while NGR reveals how much remains after all deductions. These metrics help not only in assessing the current situation but also in planning the future, making strategic moves, and improving operational processes.



🔜 Stay tuned for more posts! We will dive into ARPU, LTV, CAC, and other key metrics that will help you better understand and manage an online casino. Don’t miss out!


#iGaming #CasinoMetrics #GrossGamingRevenue #NetGamingRevenue #OnlineGambling #CasinoBusiness #GamblingIndustry #RevenueMetrics #CasinoAnalytics #iGamingTrends #CasinoGrowth #GamingBusiness #OnlineCasino #DataDriven #BusinessInsights

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