Post 3: Analyzing Costs and Profitability: CAC and ROI

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🎰 Welcome back to my series on online casino metrics! 🎰


Today, we'll discuss two key metrics that help evaluate the effectiveness of your marketing efforts and profitability: CAC and ROI.


📊 Customer Acquisition Cost (CAC)


What is it ?


CAC shows how much it costs to acquire a new customer. This is crucial for understanding the efficiency of your marketing expenditures.


How to calculate it?


Formula: 

CAC = Total Marketing Costs / Number of New Customers


Example:


Your casino spent €100,000 on marketing and acquired 500 new customers. 

CAC = 100,000 / 500 = €200

This means each new customer cost you €200.


📊 Return on Investment (ROI)


What is it?


ROI measures the percentage of profit from your investments. This helps assess the profitability of your marketing campaigns.


How to calculate it?


Formula: 

ROI = ((Profit − Costs) / Costs) × 100%


Example:


You invested €100,000 and made a profit of €150,000. 

ROI = ((150,000 − 100,000) / 100,000) × 100% = 50%

This means your profit was 50% of your investment.


🚀 Conclusion:


These metrics help analyze the costs and profitability of your marketing efforts. Combined with GGR, NGR, and ARPU, they provide a comprehensive view of your online casino's financial health and aid in making informed decisions for growth.


#iGaming #OnlineCasino #CasinoMetrics #CustomerAcquisition #ROI #iGaming #GamingIndustry #DigitalMarketing #BusinessAnalytics #RevenueGrowth #MarketingEfficiency #PlayerRetention #DataDrivenDecisions #InvestmentAnalysis #CasinoSuccess


🎰 Welcome back to my series on online casino metrics! 🎰


Today, we'll discuss two key metrics that help evaluate the effectiveness of your marketing efforts and profitability: CAC and ROI.


📊 Customer Acquisition Cost (CAC)


What is it ?


CAC shows how much it costs to acquire a new customer. This is crucial for understanding the efficiency of your marketing expenditures.


How to calculate it?


Formula: 

CAC = Total Marketing Costs / Number of New Customers


Example:


Your casino spent €100,000 on marketing and acquired 500 new customers. 

CAC = 100,000 / 500 = €200

This means each new customer cost you €200.


📊 Return on Investment (ROI)


What is it?


ROI measures the percentage of profit from your investments. This helps assess the profitability of your marketing campaigns.


How to calculate it?


Formula: 

ROI = ((Profit − Costs) / Costs) × 100%


Example:


You invested €100,000 and made a profit of €150,000. 

ROI = ((150,000 − 100,000) / 100,000) × 100% = 50%

This means your profit was 50% of your investment.


🚀 Conclusion:


These metrics help analyze the costs and profitability of your marketing efforts. Combined with GGR, NGR, and ARPU, they provide a comprehensive view of your online casino's financial health and aid in making informed decisions for growth.


#iGaming #OnlineCasino #CasinoMetrics #CustomerAcquisition #ROI #iGaming #GamingIndustry #DigitalMarketing #BusinessAnalytics #RevenueGrowth #MarketingEfficiency #PlayerRetention #DataDrivenDecisions #InvestmentAnalysis #CasinoSuccess

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