Key Questions to Ask Before Choosing a White Label Solution for Your Online Casino 🎯

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When considering launching a White Label (WL) platform for your online casino, it’s crucial to ask the right questions upfront. This will help you avoid potential pitfalls and ensure your project is set up for success. Here are the most important questions to consider:


1. Geo-targeting 📍

  Which countries are supported by the platform? Make sure your target markets are covered without legal or regulatory restrictions.


2. Conversion Rates and Player Retention 📈

  What kind of conversion rates can you expect based on the platform’s past performance? In my opinion, conversion is one of the most important factors at the early stages. If your conversion rates are low, all your efforts may be wasted.


3. Annual Platform Costs 💸 

  What are the yearly expenses associated with using the White Label platform? Be sure to understand all costs upfront, including licensing fees, technical support, and updates. Annual platform costs are another critical factor to consider before making your decision.


4. Platform Limitations 🚫 

  Are there any limitations regarding functionality, game providers, payment systems, or geo-restrictions? Addressing these limitations early on will save you from surprises later.


5. Payment Systems and Processing 💳 

  Which payment systems are available for players? How easily can new payment methods be integrated? Ensure that the platform’s payment solutions are suitable for your target markets.


6. Setup and Launch Costs ⚙️ 

  What is the setup fee, and what does it include? Are there any additional expenses you should anticipate when launching your project?


And these are just some of the key questions you should be asking. If this topic interests you, I’m happy to share more insights! However, I believe conversion rates and annual platform costs are the top priorities when evaluating White Label solutions.


#iGaming #WhiteLabel #OnlineCasino #BusinessDevelopment #AffiliateMarketing #OperationsManagement #COO #HR #Leadership #CEO #CXO #GamblingIndustry

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